Information Collection and Use
You can generally visit our Site without revealing any personally identifiable information about yourself. However, in certain sections of this Site and when you become a registered user of certain services, including BioMatrix Sequence, or complete a profile or registration form. Due to the nature of some of these activities, we may collect personally identifiable information such as your name, address, email address, phone number, age or date of birth, gender, password, and other contact information that you voluntarily transmit with your communication to us. We also may collect the foregoing personally identifiable information about you from our third party affiliate or partner companies and from marketing or advertising companies that provide us with such information as a part of their relationship with us. We also may collect information about you and your use of our Site, services and/or software through your use of our Site, services and/or software.
We may use your personally identifiable information to[register you to use our services, contact you to deliver certain services or information you have requested, verify your authority to enter our Site, improve the content and general administration of the Site and our services, provide you with notices regarding goods or services that you have purchased or may wish to purchase in the future, provide you with notices about other users of our Site, software and/or services that you may wish to contact and for targeted advertising.
BioMatrix recognizes the privacy interests of children and we encourage parents and guardians to take an active role in their children’s online activities and interests. This Site is not intended for children under the age of 18. BioMatrix does not target its services or this Site to children under 18. BioMatrix does not knowingly collect personally identifiable information from children under the age of 18.
We may use small text files called cookies to improve overall Site experience. A cookie is a piece of data stored on the user’s hard drive containing information about the user. Cookies generally do not permit us to personally identify you.
The Site may track the total number of visitors to our Site, the number of visitors to each page of our Site, browser type, IP addresses, External Web Sites (defined below) linked to, and we may analyze this data for trends and statistics in the aggregate, but such information will be maintained, used and disclosed in aggregate form only and it will not contain personally identifiable information. We may use such aggregate information to analyze trends, administer the Site, track users’ movement, and gather broad demographic information for aggregate use.
Links to Third Party Sites
We may employ procedural and technological security measures that are reasonably designed to help protect your personally identifiable information from loss, unauthorized access, disclosure, alteration or destruction. BioMatrix may use firewalls, password protection, secure socket layer, and other security measures to help prevent unauthorized access to your personally identifiable information.
Processing of Personal Information